Bestsellers
Everyday Sarees
Festive Favourites
RURI Sitara
RURIsitara Diaries

New Arrivals

Pink chanderi cotton silk saree with white Bagru handblock motifs and zari border, light and festive handcrafted drape
INDIVAR SAREE
Rs. 3,800.00
Rs. 3,800.00
Purple Chanderi silk–cotton saree with white Bagru handblock prints and zari border, handcrafted in Rajasthan
BAAVRI SAREE
Rs. 3,800.00
Rs. 3,800.00
Yellow silk cotton saree with black Bagru handblock stripes, handcrafted and bold, perfect for everyday elegance.
MARUBHUMI SAREE
Rs. 3,800.00
Rs. 3,800.00
Yellow silk–cotton saree with black Bagru handblock stripes, handcrafted and bold, perfect for everyday elegance.
KANER SAREE
Rs. 3,800.00
Rs. 3,800.00
Blue Chanderi silk cotton saree with white Bagru handblock floral motifs and zari border, lightweight and handcrafted.
LEHERIYA SAREE
Rs. 3,800.00
Rs. 3,800.00
Pink mull cotton saree with gold border – playful soft cotton drape from RURIethnic.
CANDY DRIFT SAREE
Rs. 1,900.00
Rs. 1,900.00
Rani Hawa pink cotton handloom saree with black and gold border – breathable everyday wear from RURIethnic.
RANI HAWA SAREE
Rs. 3,430.00
Rs. 3,430.00
White striped cotton saree soft handloom everyday wear from RURIethnic.
CHALK BREEZE SAREE
Rs. 2,200.00
Rs. 2,200.00
View collection

Find your perfect spend

UNDER Rs. 2500

UNDER Rs. 2500
UNDER Rs. 5000

UNDER Rs. 5000
UNDER Rs. 7500

UNDER Rs. 7500

Featured Collections

Hero banner featuring a woman in a teal pure silk handloom saree with a pink blouse, standing among trees Mohana collection, The Lust of Pure Silks, Shop Now

Mohana Pure Silk Handloom Sarees
Rang Paheli – Handblock Saree Collection

Rang Paheli – Handblock Saree Collection
Hawa Ke Saath Saath

Hawa Ke Saath Saath
Breezy Brights

Breezy Brights

Founder's Pick of the Month

Founder's Pick of the month

Baavree has my heart this month.

The purple is bold yet graceful, the kind of colour that
instantly lifts your mood and your presence.

What I love most is how the hand block motifs bring
a quiet rhythm to the saree, making it vibrant
without being loud. It carries that beautiful balance
of playfulness and poise, perfect for days
when you want to feel confident, rooted, and a little joyful.

Baavree is effortless, expressive,
and unmistakably Rang Paheli!
Which is why it’s my pick of the month.

Shop Now

Our Weavers. Our Pride

BTS

How our sarees are made

Every RURIethnic saree begins on a loom, shaped slowly by skilled hands that carry generations of knowledge. From preparing the yarn to weaving each motif, the process is thoughtful, patient, and deeply human. These are not hurried creations, but sarees made with time, care, and quiet pride. What you wear is not just a fabric, but the labour, skill, and soul of the weaver behind it.

Breezy Brights

Breezy, breathable, beautifully handwoven.
Our linen sarees are made for days that call
for quiet confidence.

Light on the body, strong in character,
they move with you, never against you.

Shop Now
CRAFT IN FOCUS

Bagru Handblock

A centuries-old craft from Rajasthan, known for its earthy tones and rhythmic handprinted motifs.
Each design is printed by hand, celebrating the quiet strength of true craftsmanship.

SHOP NOW

Visit our Store

RURIethnic Sarees

106B, Seasons Business Square,
A wing, 1st Floor, Seasons Road, Sanewadi,
Aundh, Pune - 411007

Timing: Monday to Saturday
11 A.M to 7:30 P.M.

Sunday: On prior appointment basis

Get Directions

We Price Honestly and Fairly

Direct Sourcing, Transparent pricing.
Sourced directly from our weaving villages, We often offer better value than multi-brand tags, because we pay weavers not middlemen. Your appreciation keeps the loom & the weavers family running.
Thank you for valuing skilled hands & upholding the Indian culture.

From our RURIsitaras

AS FEATURED IN
Buy Handloom Sarees Online in India

Thoughtfully curated cotton, linen and silk sarees crafted by Indian weavers and delivered across India.

At RURIethnic, we bring together handloom sarees that are designed for real, everyday lives, whether you’re dressing for work, travel, celebrations, or quiet moments in between. Our collections feature pure cotton, breathable linen, refined silk and silk-linen sarees, sourced directly from skilled weavers across India. Each saree is chosen for its comfort, wearability and understated elegance, making it as relevant for daily wear as it is for special occasions.

Shop handloom sarees online with pan-India delivery and discover pieces that balance tradition with modern sensibilities. From work-ready sarees to easy everyday drapes, RURIethnic offers thoughtfully made sarees for women who appreciate craft, quality and quiet confidence, wherever they are in India.